ELI LILLY
In my recent work with multiple Eli Lilly brands, including REYVOW, Verzenio, Taltz, and Zepbound, I focused on designing and developing thumb-stopping, innovative social media content that resonates with our target audiences.
Overall, my approach combines creativity with a deep understanding of each brand’s mission, resulting in high-performing social media content that drives meaningful interactions.
TALTZ ON TIKTOK
Taltz made waves as the first Eli Lilly brand to launch on TikTok, leaning into the dynamic and engaging platform to reach our target audience. Our strategy centered around two original social media shoots that captured the essence of Taltz while highlighting the realities of living with psoriasis.
NOW APPROVED - ZEPBOUND
In launching Eli Lilly's new drug Zepbound, we had the opportunity to build its social media presence from the ground up – Helping to develop a distinctive visual identity that aligned with Zepbound's brand values and target audience.
I was given the opportunity to art direct Zepbound's first direct to consumer social media content shoot, where we produced an impressive 60 pieces of content designed to further establish the brand's presence.
Additionally, I art directed an exciting partnership with Olympic Swimmer Chase Kalisz, where we developed an analogy animation series that connected swimming technology with medical innovations.
Verzenio
+ April Ross
In 2021, Verzenio partnered with Olympic gold medalist April Ross to share an inspiring tribute to her mother, Margie, who bravely battled metastatic breast cancer. Through heartfelt social media content, we highlighted Margie's strength and the impact she had on April's journey, motivating her in every aspect of life. This powerful storytelling resonated deeply with our target audience, leading to exceptional engagement and outreach, as the community rallied around the message of resilience and hope.